Daily Archives: April 12, 2014

Bordeaux Market Shifts

Bordeaux is like no other in the wine market. Every year around the last days of March and first few days of April, the wine press and buyers emerge excited to taste the new vintage. The custom has been to buy the wines en primeur (straight out of the barrel) for over three hundred years now. The wines are then delivered to buyers roughly three years after payment. The 64 million dollar question is how does the buyer know what he’s getting? That’s where tasters like Robert Parker come in. Parker has become a household name. There are others too such as Jancis Robinson and James Suckling. These tasters hold strong opinions, and it’s very true in the wine business that the pen is mightier than the sword. As a producer, if you’ve been given a medium score, it can result in huge financial losses. The grading system is...